GENERATIVE AI · PERFUME VISUALS · HYPERREALISM
Mitic Brand Visuals & Spot Creation
This project explores a design-led generative workflow for lifestyle product imagery and audiovisual storytelling. Through controlled art direction and structured references, I developed hyperrealistic visuals for ecommerce and social media, culminating in a fully AI-generated advertising spot.
Concept & Creative Direction
The visual direction focused on calm luxury, minimal lifestyle environments and tactile materiality. Instead of traditional filming, the project explores how AI can simulate cinematic storytelling while maintaining brand consistency and emotional tone.
Creative Workflow
Workflow Overview
Model & Product Development
Model and product visuals were generated independently to establish precision in styling, shape and detail before combining both layers into one coherent frame.
Visual Integration
Closeups, mid shots and portrait framing were generated to lock product consistency and facial realism.
Environment Creation
Interior lifestyle environments and exterior cinematic scenes were generated to build narrative continuity.
Initial Video Frames
Audio Design
Audio was generated using MMAudio to reinforce cinematic pacing and emotional tone.
View Spot
INDOOR
OUTDOOR